OLATUNDE IMMANUEL ’20 IS A REGIONAL SALES DIRECTOR FOR WEST AFRICA AT IDEMIA, AN AUGMENTED IDENTITY COMPANY SPECIALIZING IN SECURITY AND IDENTITY SOLUTIONS.
We had a chance to have a chat with Olatunde and discuss how he combines his different roles: father, regional sales director, and ALUSB MBA student.
Being the Regional Sales Director for West Africa, a lot of Olatunde’s week is spent traveling between his most established markets: Nigeria and Ghana. “Usually, I’m traveling every two weeks. When traveling, I usually leave Lagos on Wednesday morning and try to be back on Saturday morning. Last week, I was in Accra, where we have a lot of customers in the telecommunications industry like Vodafone, MTN, Airtel and Tigo. I meet with them and try to understand what their needs and strategies are in terms of what volume of sim cards they want quarterly and what other technology solutions they are planning to deploy.”
His schedule is very flexible, even when he’s working from home. But there is one thing that remains a constant: school runs. “We have two boys and a girl and when I’m not traveling, I always pick up the kids from school. When we get home, I sit with them and make sure they do their assignments while I do my office work.”
And after the family has gone to bed and it’s quiet, it’s time for Olatunde to do some ALUSB MBA work. His decision to pursue an MBA was mostly career driven. “I wanted to move up in my career and I thought having an MBA programme would provide me with the right tools to realize this.” And Olatunde was right. When he started his MBA journey at ALUSB, he got promoted from Regional Sales Manager to Senior Director. His new goal? Vice President for the whole of Africa. “For me to be able to reach that goal, it’s important for me to understand the African market. I thought an MBA program would allow me to build contacts across the entire continent, not just in West Africa. That is one of the main reasons that I chose the ALU School of Business, because of its pan-African uniqueness. We have good business schools here in Nigeria but they are kind of localized. And I didn’t want to do an MBA in Europe, for example, because the core of my job is in Africa, so I wanted an MBA that I could utilize in the future as I develop myself further on the continent.”
“It’s easier to go on a journey with a group of people than to work alone.”
When asked about the highlight of his ALUSB MBA journey so far, Olatunde is quick to bring up his classmates. “ I have phenomenal classmates. It’s easier to go on a journey with a group of people than to work alone. My job requires a lot of traveling so having awesome classmates that check up on me and let me know when an assignment is due is very nice. We understand one another and encourage each other. That’s the way we roll!” Even though Olatunde receives a lot of motivation from his classmates, he’s mostly self-motivated.
On doing business in Africa: I have traveled across Africa and I have noticed a few things. One of the things that I think is an issue on the African continent is knowledge of the market sector. I work in the telecommunications and banking sectors, that’s why I wake up to read the news first thing in the morning. I understand my sector and government policies surrounding it, do research and subscribe to journals that I read daily. It would save your life!
Secondly, I think that the networks are also key. The deals I have been able to achieve, are a result of knowing people. Our customers need to know that you’re valuable enough for them to be able to trust you.
Thirdly, when you do business in Africa; give your word, own the promise, deliver and overdeliver.”