Akua Nyame-Mensah ’19 has worked in e-commerce for the past four years. She was the Managing Director at Jumia Classifieds, Nigeria and Ghana. For the past few months, she served as the leader at a design and build company. She currently aspires to take an entrepreneurial route starting with career advisory services.
Wake up. Stretch. Start off with a to-do list: Akua has built an early morning habit that is allusive of her fitness enthusiasm and her orderliness. This week in Akua’s life has had a smooth live-work-study rhythm owing to its commencement with a public holiday in Nigeria where Akua resides. Coincidentally, Nigeria’s Independence Day celebration on Monday, 1st October, heralded Akua’s transitional journey to becoming a self-employed coach and consultant.
Monday was more than a public holiday to Akua, it was also her boyfriend’s birthday hence the celebratory mode was very much activated. She picked up a cake for him, and they hung out together. She also watched TV shows and movies, as deserving of an extended weekend.
Akua’s Tuesday was for finalising, consolidating and planning. Her last day at her former job was on Friday, the 28th of September, hence she set Tuesday aside for communication with partners and clients to inform them of her transition and to direct them to the appropriate succeeding personnel. She also officially commenced her design thinking cycle for her MBA Capstone project idea which doubles as her next career path.
Akua is driven to provide support to youth who need career guidance before and after they get formally employed. She has personally experienced the tenacity of the job market and the fast-pace of the corporate world, hence her passion to assist others to navigate the professional world/ life-phase. Armed with guidance from her Capstone supervisor and feedback from the accessible target audience, Akua is resolved to translate her Capstone project into a fully-fledged profitable advisory firm after graduation.
“I want to develop products and services based on what people around me are interested in. A lot of people tell me that I need to have my niche, but to me, that is synonymous with imposing my products or services on people. I feel like there’s no need to impose a solution even though such niche markets tend to provide more security.”
On Wednesday, Akua took significant-steps ahead in ideation and project design despite the threat of a cold. She obtained guidance from her Capstone supervisor for defining her target market. Later in the day, she had enlightening conversations with two ladies, one of whom was a fitting representation of her target audience and the other, an experienced coach who has had an inspiring career trajectory from coaching to facilitation and customer engagement. Before the day ended, Akua ensured to engage with some of her Leadership Lab readings.
On Thursday, Akua cross-examined the type of brand she hopes to build with her advisory firm. She reflected on her values and considered how to translate them into the services she aspires to provide. She also did some business development based on the networks she built from her time at Jumia. Furthermore, she conducted research on legal considerations for registering her business in Nigeria and the United States. Today being #TGIF, Akua is super excited as she plans to attend a Major Lazer Concert happening in Hard Rock Beach, Lagos, Nigeria from 7 p.m.
[On roadblocks], Akua is very persistent and adherent to communication and follow-ups when other people are involved. She says, “I’m not afraid to be persistent but I will wait.” When solely responsible, she leverages people around her who help her stay on track.
[Motivation] to Akua stems from the fact that when she makes an investment into something, it’s essential to get something out of it. She expresses her curious nature and its correlation to her interest and engagement with her MBA coursework. In her words, “I’m constantly trying to be innovative, constantly trying to be creative, and finding new ways to be more organised, better, faster, quicker. My self-motivation partially stems from my desire to be comfortable and secure enough to take chances and challenge myself to be better.”
[Work-life balance] to Akua is about prioritising and not compromising habits such as stretching, running and sports. She believes her initial work opportunities helped set up her to be flexible and pursue her interests.
“[A perfect week] is one where I wake up every single morning, write in my gratitude journal, stretch and do some exercises. Getting these two things done sets me up for a really good day. Also, getting through as many of my to-dos as possible and sleeping well and early makes my week perfect.”
To ALUSB aspirants, Akua says, “leadership is really what you make of it. It depends on the resources you want to pull, and how you execute it.” Having previously obtained a Masters in City Planning from the University of Pennsylvania, Akua’s road to ALU was paved by the desire to partake in building a great institution. She attests that so far, she has obtained real value and built genuine relationships through the ALUSB MBA programme. In her words, “I have learnt a lot about myself and I have been able to apply a lot of what I learned into my daily work.”
Conclusively, Akua advises people to keep in mind that “asking questions when unsure is key for balance.” She chips in the practical need to leverage technology – Google Calendars, Evernote, and possibly, an iPad for reading – to be able to succeed smoothly in a blended learning programme such as the ALUSB MBA.