Njideka Nwabueze ’20 is a Proposition Manager at Diamond Bank Plc, Nigeria. She leads BETA proposition, a digital savings strategy to increase financial inclusion for low income un-banked and underbanked market entrepreneurs – especially women.
Njideka’s weekly rhythm involves managing 1,200 mobile field agents across over 270 Diamond Bank branches in Nigeria. These field agents go out into streets and markets with the objective of “banking-the-unbanked”, an endeavour that necessitates non-traditional strategy and implementation. The scope of Njideka’s work role stretches from consumer research, strategic planning and implementation, to marketing, sales, and financial capacity building, especially for women.
In her words, “we have a proposition, BETA savings, financial services that are deployed via mobile devices and agents to the financially excluded, with a view to accelerating financial inclusion in Nigeria. I am currently prioritising agent training, that they may engage customers, understand and align their personal preferences with the right product offering and therefore provide a stronger value proposition to our customers.”
In a snapshot, one can attest that the one thing which stays consistent in Njideka’s work-week is the clause, “find out what is best for customers.” Evidently, she emphasises that customer evaluation is at the heart of what her team does. Market research and customer evaluations make room for new product propositions and existing product iterations, the nexus of Njideka’s role at Diamond Bank.
Njideka’s day-to-day focus includes streamlining data from customers, the sales team, market research and competitive intelligence, to build and pitch new business cases to the Executive Committee. The proposals are crafted with detailed attention and Njideka must liaise with stakeholders across the finance, IT, operations, legal, project management and risk management divisions to ensure that all the necessary boxes are checked.
[On roadblocks], Njideka says, “the first thing I do is stay positive.” She recognises that there is always an opportunity in every roadblock she faces. She believes one can learn from impeding situations. From her experience, she attests, “Every time I overcome an obstacle, it prepares me to handle future challenges.”
In addition, Njideka says, “when you encounter roadblocks, it is time to engage more – talk to more people, find out people who have faced the same kind of problem, and in some regards, try negotiation assuming another party is involved.”
[On motivation], Njideka is a rare gem. She is married with four sons, and currently nursing a 9-month old son while studying her ALUSB MBA. At this point in life, navigating work-school-family, the word “motivation” is synonymous to “passion-driven goal-setting” for Njideka. She had set a goal to have an MBA by the year 2020, and despite still nursing her last child, she enrolled in the ALUSB MBA programme, with the conviction that it was the right place to be. Six months and two intensives later, Njideka says “I really appreciate Leadership Lab at ALUSB. It has reinforced the importance of goal-setting, reflection, and evaluation.”
An out-going extrovert, Njideka has gotten a lot more motivation by adapting her natural instincts and limiting time spent on social media and hangouts. She strives to keep managing her time more effectively throughout the MBA programme, and she adds that by listening to good music, she stays refreshed and uplifted.
[A perfect week] to Njideka is three-dimensional. Family-wise, it is a week where she is able to make her children happy, put smiles on their faces, and see them excel in school.
My perfect school-week is definitely the Intensive week. The excitement from catching up with classmates, guest faculty, and ALUSB staff is fantastic.
At work, Njideka’s perfect week is one where her weekly sales targets are met, and when a product she has worked on for so long is finally approved and launched, with the extra spice of a press release announcing that the product is live in the market.
In conclusion, as we countdown in weeks to the final MBA Application deadline on 14 January, 2019, Njideka has a message to those considering the ALUSB MBA programme as well as those currently applying but are yet to submit.
She says, “Go for it! I have interacted with colleagues who have done their MBA programmes in various institutions, and I have come to conclude that ALUSB is totally different. ALUSB’s leadership programme is one of the best in the world. You gain real insights into who you are as a person, and you experience a transformation which significantly improves your professional and personal relationships.”
ALUSB trains you to be an authentic leader. Here, you learn, unlearn and relearn. Expect an awesome journey through it all.
Join us today!