Likeleli recently re-launched Inspire Innovation in her home-country, Lesotho. In the past month, she has been working on getting the business off the ground. This week in her life is a reflection of the grit and spirit of a startup founder, mother, mentee, teammate, and ALUSB student.
“My reason for doing an MBA was to come out of it with a business. With the support of my Capstone advisor, coach, classmates and my ALU network in general, my Capstone project is coming to life as a business consultancy firm, “Inspire Innovation”.”
The novelty of Monday 19 November at Inspire Innovation was amped up with a new, permanent addition to the existing team of four interns who are collectively students/ alumni of the African Leadership Group (ALG). Thus, Inspire Innovation is a symbol of the powerful, pan-African network that is being built across the African Leadership Group.
Heeding a familiar Monday Meeting canon, Likeleli met with a branding expert to align on branding strategies for her company. She also conducted a Vision Connect session with her team, to retell the story of Inspire Innovation and refresh their awareness of the company’s mission and goals. In this light, she applied her learnings from ALUSB’s Leadership Lab as well as McKinsey Academy’s Communicating for Impact and Team Management courses. After the session with her team, Likeleli proceeded with what captures her typical weekday – meeting with potential clients to pitch her company.
This week has been particularly engaging for Likeleli because of her participation in the Entrepreneurship Expo and Business Summit, Maseru, organized by The Entrepreneurs Network which her husband is a part of. She is moderating a panel discussion on “Education and Entrepreneurship” and running an entrepreneurship workshop for some of the businesses that are exhibiting at the Expo.
Inspire Innovation had some milestones this week, including printing official T-shirts to boost their brand visibility and leveraging the Expo to conduct a business survey of client needs and problems. This is in line with their mission to make support services available to SMEs in Southern Africa.
“I always come home at 5:00 p.m to attend to my son, Tsepang. I focus on my family for the evening, go to sleep and wake up between 2:00 a.m and 5:00 am to do admin work – responding to emails, reviewing my team’s work and gearing up for the new day.”
According to Likeleli, Inspire Innovation has evolved so much over the course of the ALUSB MBA. In her startup journey, she has directly consolidated her MBA learnings while growing her reach through the ALUSB network. She says, “I have found myself having bolder conversations with people from whom I need help, to get things on the ground. I have gained so much confidence. I am setting up structures, and putting things in place so that by January 2019, this will be a fully fledged company. Having the support structure from my family, classmates, mentor and business partner has made the journey very exciting.”
Likeleli’s entrepreneurial path has also sparked a personal transition in her approach to innovation. Her knowledge of piloting from the Entrepreneurship and Innovation course has replaced her natural inclination to overthink, deliberate and contemplate, with the drive to “do it, at a very small scale, learn very quickly from it and try something else or change the approach.”
[On roadblocks] Likeleli has gained awareness of the trust limitations that come with being young and running a startup. She deals with it by communicating with her business partner, Makuena Kolobe, a development consultant; her mentor, Duduzile Seamatha, Director at Sheeran and Associates; and also through surrounding herself with other business personnel who inspire her to see the silver lining of her roadblocks.
[On motivation] Likeleli keeps lists to help her see things in perspective. She has also learnt to constantly tap into her support system. Regarding her schoolwork, she speaks highly of her Home Learning Team at ALUSB for encouraging her throughout her MBA journey. In her words, “we prioritize communicating on time, planning ahead of time and being realistic about setting expectations of others.”
Likeleli looks at balance over the long term. She thinks about [work-life balance] from an interesting point of view: “If I spend all this time working, schooling and generally being busy now, I can rest later.” Looking back at a time when she dedicated all her time to looking after her son, she attests that it shaped her to be less strict about gauging work-life balance and more holistic about her outlook on it.
In conclusion, Likeleli states, “If I can get everything on my list done without any interruption, getting results in all the goals I have set for the week, and still be able to read a book and go on a drive somewhere with my husband and son, then I would have had a perfect week.”