Every year, the ALU School of Business (ALUSB) strives to find ambitious professionals for our MBA programme. And every year we are blown away by the amount of talent on the African continent. With the Chairman’s Scholarship for Excellence in Business, ALUSB seeks to honour this greatness by presenting a full-tuition award to rising business leaders with a track record of leadership at the workplace and in their communities. Our March 2019 cohort recipient has it all: leadership potential, a passion for uplifting her community and an ambitious vision for the future. ALUSB is proud to present our new Chairman’s Scholar: Mahder Zewdie Gebretsadik!
Mahder is the current Marketing Manager at EthioChicken, a poultry company that works with rural farmers to reduce malnutrition and poverty in Ethiopia. Leading the Marketing and the Customer Insights team, she works on developing the brand visibility, market activation and measuring satisfaction levels and the impact of the business on the livelihood of Ethiopian rural smallholder farmers. Mahder is now helping to establish similar teams in Rwanda, as EhtioChicken expands into East-Africa.
Although Mahder is very successful at what she does, there was a time where she didn’t even know what marketing was. Like many of us, Mahder was only aware of a limited list of career options growing up: become an engineer or become a doctor. But thanks to her parents, who instilled her with a winning mentality, she realised where her true strengths lay. So after a short stint as an engineering student, Mahder set out to get her bachelor’s degree in Marketing Management.
“My purpose in life is providing enough. When it comes to food, I want people to have enough, especially kids. And in terms of education, I want people to have enough knowledge to contribute to their society.”
A decade into her professional journey, Mahder has used technology and data-centric knowledge to solve business as well as social problems. This passion for social change is part of a bigger sense of purpose: “I grew up in Ethiopia, and I didn’t come from a rich family. We never had enough growing up. So my purpose in life is providing enough. When it comes to food, I want people to have enough, especially kids. And in terms of education, I want people to have enough knowledge to contribute to their society.”
Mahder has achieved a great amount in her professional life and has had a positive impact on countless Ethiopian livelihoods through Ethiochicken. But despite her previous achievements, Mahder still has many aspirations for the future: “If you look at the numbers in Africa; it doesn’t always look good for women. When it comes to hunger, women are more hungry. When it comes to literacy, women are more illiterate. We’re missing women, and if we’re missing women, we’re missing the next generation of leaders in Africa. So in the future, my projects are going to be particularly impactful for young people and women.”
Mahder Zewdie will join the ALUSB MBA Class of 2020 this March.