Here at ALU School of Business, we believe that entrepreneurial ventures play a vital role in Africa’s development. We actively encourage ALUSB students to explore entrepreneurship through courses like E&I, the Lion’s Den event and even through the V^3 Leadership Model, which has entrepreneurial elements at its core!
Demilade Oluwasina ‘20 is someone that needed no introduction to the entrepreneurial spirit. Demie, as he’s more commonly referred to, is currently an ALU Rwanda Faculty member for Entrepreneurial Leadership and acts as the support for the design and delivery of other programmes including the Global Challenges Degree. His role at ALU is a testament to his passion for entrepreneurship and education. He is also a believer of lifelong learning – hence his decision to embark on an MBA journey with ALU School of Business.
He pursued this MBA with the hopes of achieving 3 things: new skills, great relationships and a broader perspective for impact. “I wanted to gain new skills through going through content, reflecting on that content and incorporating it in my daily work life and other projects. Secondly, I wanted to build great and lasting relationships that enable me to tap into even more resources with the diversity of colleagues, partners, and others in the ecosystem. And lastly, a broader perspective through conversations with the people and the different issues we discuss in class. These 3 things, I believe, will empower me to be a better leader and a change-maker with greater impact.”
At ALU Rwanda, he is known for being an enthusiastic faculty member who has played a huge role in mentoring students with different enterprises within the ALU space as well as supporting Global Challenges students in formulating value-oriented missions. But Demie often goes beyond his job description and his workspace to deliver social impact.
One example of this is his project with the EDD, a Rwandan organization that works to rehabilitate and empower street children. “I got involved with them through some of my colleagues at ALUSB During BUILD Lab.” The ALUSB MBA BUILD Lab is a 24-hour design challenge where students are paired with local partners in order to contribute to the optimization of their businesses while also learning important leadership, innovation, and teamwork skills. Through this process, ALUSB MBA students are able to identify some key problems and solutions to address them.
“One of the biggest issues that EDD had, was the struggle to articulate a strong brand and marketing strategy in order to keep attracting the right kinds of shareholders, support and more to be sustainable. I have years of experience in design, branding, advertising and publishing. My friends asked if I was willing to help with the project and I decided to take it on.
“I saw that EDD’s work was needed and was indeed transformative and I wanted to be part of helping them reach their goals, succeed and be sustainable as an organization.”
Demie is currently working on a strategy that will attract support and the right stakeholders to make the EDD a sustainable organization. At the same, he gets to be part of a programme that is empowering young children in Rwanda by providing them with a community that is supportive and concerned about their welfare.
We were graced with the opportunity to chat with Mutwakil Abdul Mageid 20’ to learn more about the outstanding work that he and his colleagues are involved in with Sudan Bukra- an innovative solution to freedom of speech in Sudan.
Sudan has been through some major political changes in the past months. A fight for democracy, a change in leadership, a massacre of over 120 lives, and a nationwide Internet shutdown, which silenced protesters and left millions of Sudanese people without access to information, e-commerce and the ability to communicate with the rest of the world. It was at this point that a group of Sudanese professionals, including Mutwakil Abdul Mageid ‘20, decided to take action and start Sudan Bukra, a free-to-air, crowd-sourced and crowd-funded broadcasting channel that provides civic education to the Sudanese community.
Mutwakil Abdul Mageid is a key account manager for Ericsson, currently managing MTN accounts in Sudan, South Sudan, Uganda, Rwanda, Zambia, and Eswatini. He is also a Class of 2020 ALUSB MBA student.
In describing what led him to ALU School of Business (ALUSB), Mutwakil says,
“I was in pursuit of an MBA that is relevant to my inspiration as well as my big-picture plans – an MBA that is relevant to Africa. I did not know this existed until I came across the ALUSB MBA programme, which focuses on doing business in Africa and on leadership – the two main things that I was looking for!”
Could you share with us some context on the events that took place leading up to the internet shutdown?
“On 19 December 2018, the people of Sudan started a movement of ‘Freedom, Peace, and Justice’, seeking political change from a thirty-year regime of dictatorship. After months of protests and demonstrations, Sudan was able to remove Omar Bashir from power, along with his regime, but only for the minister of defence to take over.
This resulted in the people of Sudan returning to the streets. On 6 April 2019, they rallied in front of the military headquarters and vowed not to move until the execution of the declaration of freedom. A declaration was signed by all parties and civil societies asking for a democratic transformation. Two months later, the military took over power and suddenly there was a massacre at the sit-in area in Khartoum, resulting in the loss of over 120 lives, which was quickly followed by a total internet shutdown the following day. The main purpose of the shutdown was to cover up on-going violence and silence protestors. There was also a blackout, aimed at dispersing the protestors from the sit-in area.”
Protestors using their mobile phone lights at the sit-in area, Khartoum
What is the story behind the Sudan Bukra?
“Sudan Bukra means Sudan Tomorrow. Based on a contextual meaning of the Arabic word “Bukra”, it alludes to hope and optimism.
We named this project Sudan Bukra to communicate a message of hope for the future of Sudan.”
Mutwakil continues, “Based on how dictatorship works, my colleagues and I knew that the people in power would try to cut off social media since it’s something that they can’t control. We wanted to find a means by which the people of Sudan could still reach out to each other using a combination of traditional media (Television) and content from social media. We came up with the Sudan Burka TV channel as a solution for the freedom of speech. We receive information from the ground, transform it into content for TV and broadcast it. At the same time, we use it as a means to communicate the progress of negotiations, as well as details about the demonstration schedules as organised by the Sudanese Professionals Association (SPA)”.
Given the risks that you face, what drives you to continue your work with Sudan Burka?
“The main thing that keeps us going is the hope that we have for Sudan. We want the best for the people of Sudan and we believe that having access to information is a way to build our country”, explains Mutwakil.
Sudan Bukra has already reached millions of people, a fact that was confirmed when over 4 million people attended a demonstration organised by the SPA and broadcasted through their platform. It is a pillar of hope and a testament to the resilience of the Sudanese people.
Mutwakil states that he and his colleagues hope that Sudan Bukra will continue to be a platform of civic education for the people of Sudan beyond the current political climate. He envisions a Sudan where the people are informed about democracy and good leadership, leading to the overall transformation of Sudan.
“Do not focus on who will solve the problem, but focus on how the problem will be solved,” Mutwakil Abdul Mageid ‘20.
A true leader for the African Century, we are proud to have Mutwakil as part of our student body and are eager to see the transformation that he and his colleagues will help bring about through Sudan Bukra. Through Mutwakil, we are reminded that leadership is not a position we occupy, but an attitude and a lifestyle of service, vision, and purpose.
From leading projects at the Industrial Development Corporation in Zambia to kick-starting independent enterprises and embarking on an MBA journey at ALUSB, Mulumba Lwatula ’19 is a man with many responsibilities. There are both risks and opportunities attached to juggling different duties, but Mulumba has found a way to make it work. We sat down with him to talk about the different roles that he occupies on a daily basis:
At the top of the list is his role as a senior analyst in business development at the Industrial Development Corporation in Zambia, a position that marked the departure from Mulumba’s previous career as an ICT professional. This career switch was motivated by his passion for business: “I have always been interested in business, even when I was in the tech field. Building businesses and coming up with solutions for people’s needs has always been a passion of mine.” So when the opportunity to get into business development at IDC came up, Mulumba took the challenge head-on.
A couple of years into his second career path, Mulumba is now travelling across Zambia, following up on existing projects and kick-starting new ones. His busy schedule allows little time for uniformity; one week he’ll be in Lusaka establishing the national airline, and the next he’ll be in the northern part of the country overlooking the presidential launch of the ZamPalm plantation.
“Every week is different. We run several projects across several sectors, so a lot of what I do includes checking up on the progress of some of these projects. But essentially, it all revolves around the IDC mandate: bringing about industrialisation in Zambia, creating jobs and turning around state-owned enterprises.”
In addition to his role at IDC, Mulumba is also an entrepreneur at heart. His passion for problem-solving led him to start several businesses of his own. This is something that is very much supported at ALU School of Business. Through courses like Entrepreneurship and Innovation, students learn about the instrumental role of entrepreneurial ventures on the continent and are encouraged to put that knowledge into practice. The E&I course ends with a Lions Den event, where the ALUSB students go through the real-life experience of defending their idea to a critical jury of potential investors.
The winner of the ALUSB Lions Den in 2018 was none other than Mulumba himself! He successfully managed to sway the jury with ‘Soko’, a digital platform with the goal of increasing financial inclusion in Zambia. Winning this competition incentivised him to go forward with the actualisation of his idea. “What started out as my entrepreneurship and innovation project has become my capstone project and will become my future business. Winning this competition has galvanised me to push even harder to make this idea a reality.“
ALUSB MBA student
“The work that I do today and the work that I plan on doing in the future will be expanding more and more across Africa.”
To top it all off, Mulumba is also a member of the Class of 2019 at ALUSB. “My decision to get an MBA was obviously related to the job that I am doing today. I felt like I needed to develop myself further, where business knowledge was concerned. I wanted to make sure that I was exposed to tools that would allow me to perform at my very best.”
Having lived and worked in almost every corner on the continent, Mulumba is a pan-African in the true sense of the word. So when he decided to pursue his MBA, he looked for a business school that shared his African-centred vision.
“My outlook has always been pan-African. The work that I do today and the work that I plan on doing in the future will be expanding more and more across Africa. So ALU School of Business spoke to everything I aspired to be.”
Although this MBA journey at ALUSB has been very gratifying for Mulumba, combining all these responsibilities is not always an easy task. Thankfully, he has the essential tools to maintain his balance: personal drive, support from his ALUSB classmates, and the ultimate motivators; his sons. “My boys are a great source of balance for me. Everything I do, I do to leave a legacy they will be proud of.”
Obonye Malope ’20 is the Director of Marketing at the First National Bank of Botswana and embarked on her ALUSB journey this past July. Preparatory to starting the MBA programme she set several goals, but most of all, Obonye wanted to develop herself further as an African leader. We sat down with Obonye to talk about her objectives for pursuing an MBA and why the pan-African programme at ALUSB resonated so much with her.
Before applying to ALUSB, Obonye had been looking for an MBA programme for quite some time; 10 years to be exact. “I could never find one that went beyond just “ticking off a box”. I never really found a programme that interested me; I would look at the syllabus, the course content and it wouldn’t really grab my attention.”
But when she learned about the pan-African programme at ALUSB, she finally felt like she found an MBA that aligned with her vision. These are the three things Obonye wanted to get out of the MBA programme at ALUSB:
ALUSB is all about increasing the business acumen in Africa and encouraging Africans to come up with homegrown solutions for problems on the continent. We ensure this by offering an education that is tailored to the African context through case studies on African businesses, African research and the application of that theory to solve existing problems.
This vision of self-sufficiency greatly resonated with Obonye, “I think we always associate leadership with countries outside of Africa. When people want to study leadership, management or business, they often assume that they have to go to the US or Europe. But no, we need to invest in ourselves! We don’t always have to look for foreign investment.”
2 A DIFFERENT PERCEPTION
Secondly, Obonye turned to the ALUSB MBA programme to get an education that went beyond surface-level perceptions of Africa. “A lot of our history portrays warfare, disease and the more negative side. But, there is also a very beautiful side to Africa; the celebrations, the different cultures, our perseverance… But that side rarely gets shown.”
“I really wanted to get exposed to the richness of the many cultures that make up Africa. I wanted to learn more about Africa from Africans and people who are in that environment. And the programme gives me exactly that. There are about 20 African countries represented in my year alone. “
“Building a network across Africa was important to me because I wanted to get to the point where I could work anywhere on the African continent.”
3 AN AFRICAN-WIDE NETWORK
The third goal Obonye had when starting the MBA programme at ALUSB, was to expand her network. “Building a network across Africa was important to me because I wanted to get to the point where I could work anywhere on the African continent. The MBA programme is essentially about networking and growing these strong bonds so that you can reach across to them when you need them. For example; If I want to expand my company to Tanzania, I can just reach out to a classmate and say: “hey, help me understand the local landscape.”
But Obonye didn’t only gain an African-wide network at ALUSB, she also gained a family. “I have been touched and encouraged by the family that is the entire class of 2020. These people are now family, they’re not just a cohort or just classmates. The level of transparency and generosity is amazing. That is something that is going to last beyond the entire MBA programme.”
Motlatsi Mkalala ’19 is a South African, an Area Manager at Standard Bank, and a rule breaker. We had the pleasure of sitting down with this maverick to discuss his decision to pursue an MBA at ALUSB and his thoughts on taking non-conforming leadership decisions.
“I’m a person who does not conform; I don’t follow rules, I recreate them.”
Here are some interesting excerpts from Motlatsi’s interview, you can find the full video
Although Motlatsi was thinking about applying to a business school for a long time, he had become a bit anti-MBA over time: “I thought everybody was getting an MBA and that it was losing its value.”
But the Pan-African programme at ALUSB made him reconsider: “When I heard about ALUSB, I got excited because it was a Pan-African MBA and the first of its kind. I thought the MBA would give me a greater understanding of the issues and challenges the continent has and a context of where I would want to go next.”
ON LEADERSHIP DEVELOPMENT
is at the heart of ALUSB’s vision and is a constant presence throughout the MBA programme. We adhere to a unique V^3 model
, which uses a mixture of Virtue, Value and Vision,
to develop well-rounded leaders. Not only do we craft their leadership through top-quality content and coaching, but the students also learn to lead
through on-the-job practices and experimental activities.
When asked about the leadership development programme
at ALUSB, there’s one thing that immediately comes to Motlatsi’s mind: “We learned how to be bold and take bold decisions
. And you start to reflect and think: do I take bold decisions in how I run the business? Or am I always comfortable because I’m scared to be the one that stands out? That has challenged how I influence the team or my boss to take a different stance.”
Watch Motlatsi’s full interview below:
Three years ago, Yves Iradukunda ’19 started at MASS Design Group in Kigali, Rwanda as the East-African operations manager. Now, he’s the senior director of operations and mainly works on bringing in new talent, kickstarting new projects and managing relationships with MASS’s different partners.
With responsibilities that are constantly evolving and expanding, Yves still managed to complete his MBA journey at ALUSB without jeopardising his responsibilities at work.
We talked to Yves about his time at ALUSB and the 4 elements that determined his academic and professional success throughout the MBA programme.
1. Knowing your “why”
Whether you’re a budding entrepreneur or an established leader, identifying the meaning behind your decisions is essential for a purpose-driven and significant journey.
Yves’ reasoning for pursuing an MBA was twofold. Not only did he want to take advantage of the general management training that a Business School provides, but he specifically wanted to expand his knowledge on entrepreneurship and leadership.
“Ideally an MBA was going to allow me to understand my previous experiences through different lenses. I really wanted to know what it meant to inspire; not just the people that I work with, but also the broader society, through the work that we do.”
Knowing his “why” and identifying his goals kept Yves focused and intentional during the ALUSB programme.
2. Choosing the right fit
Even though it is an essential building block, knowing your “why” is not the only thing that will keep you motivated. It is equally important to find an institution that suits you academically and personally. Yves found his match in the Pan-African centred programme at ALUSB.
“There are so many untapped opportunities on the continent and ALUSB’s focus on the African context made the school really attractive and unique. I am now able to tap into a vast network of professionals that are operating in different markets and expand my understanding beyond my own experience. If you’re really interested in increasing your knowledge and expertise on the continent, this MBA is the right programme for you.”
3. Being intentional
In the course of the last 15 months, Yves’ responsibilities at MASS Design Group have both changed and increased in terms of expectations. But despite the added pressure, Yves found a way to stay on top of his schoolwork.
“You have to be very intentional. There have been many weeks where it was a struggle to dedicate the needed time to my course material, but that means that the weekends are for catching up. So if the week has been hectic, be intentional in the weekend and really make time to study.”
4. Having a strong support system.
Having a support system is imperative when embarking on any journey, especially a challenging one like this. Yves was lucky to have many morale boosters around him.
“My wife and newly born daughter are really the main sources for my motivation; it’s rewarding knowing that they have my back. That aspect of family support is very important.”
Yves colleagues at MASS Design Group were also a source of motivation during his MBA journey: “Seeing the impact of the work that we do, is very inspiring. My colleagues are dedicated, passionate and never compromise on quality. A work environment like that is encouraging and motivates me to contribute to them as they contribute to me.”
Finally, Yves states that his MBA journey would have been impossible without his classmates. “Even though the ALUSB MBA is a remote programme, we remained connected throughout the year, not just at the intensives. We WhatsApp on a daily basis, call each other, offer support in difficult times and celebrate the exciting ones. Without those people, what you’re learning loses meaning.”
And even though Yves graduation from ALUSB is quickly approaching, he’s not planning to stop learning anytime soon.
“I think learning itself is a lifelong journey. The MBA programme opened my eyes and kickstarted a lifelong learning journey. It helped me realise how much more opportunities are across the continent. So the upcoming graduation is not a final destination, it’s the start of a new journey of learning and collaborating with other people.”